Mobility Electronics Announces Groundbreaking Partnership with
Maplin Electronics
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Feb. 14, 2008--Mobility
Electronics, Inc. (NASDAQ: MOBE), the pioneer in portable power
solutions for the mobile electronic device user, announces its iGo
universal power adaptors and accessories are available for the first
time in select Maplin retailers throughout the United Kingdom.
The iGo power adaptors are available in 86 Maplin retail stores,
with plans to move the iGo products into a total of 143 retail stores
throughout this year. The iGo products also are sold online at
www.maplin.co.uk as well as in the company's catalogues. Now,
consumers in the UK won't have to wait for their iGo products to be
shipped, but can buy the product at Maplin and start experiencing the
benefits of iGo immediately.
"Maplin Electronics influences the technology purchases of
thousands of UK consumers every day," said Jonathan Downer, executive
vice president, worldwide sales and distribution of Mobility
Electronics. "Consumers buy tech products at Maplin because they know
they're the newest and most innovative products on the market. This
partnership will increase our brand awareness in the UK and strengthen
our position as the leading provider of mobile power solutions."
Maplin is the third largest consumer electronics retailer in the
UK with 143 retail stores. The company plans to open 20 additional
stores this year.
"As we continue to grow our business and customer-base, we're
always looking for new, innovative products to add to our extensive
product list," said Gareth Pownall, product manager of Maplin. "I
expect the iGo power chargers will be popular among our existing
customers and drive new customers into our stores."
In addition to iGo juice70 for laptops, Maplin features iGo's
complete portfolio of chargers for low-power devices, as well as tips
for the most popular gadgets found in the UK. The featured products
include:
-- iGo juice70 - This compact all-in-one adaptor powers and
charges your notebook computer from any standard wall, auto or
in-flight outlet. Bundled with the iGo dualpower accessory,
users can simultaneously charge a notebook computer and
another mobile electronic device.
-- iGo everywhere - A combination AC/DC adaptor that allows users
to power/charge nearly all low-power mobile electronic devices
from any standard wall or auto outlet. Includes a retractable
cord and convenient travel case.
-- iGo in-car charger - DC adaptor that allows users to power
virtually any gadget from a standard in-vehicle outlet.
-- iGo AC charger - Ultra-portable AC adaptor that allows users
to power/charge multiple gadgets from any standard wall power
outlet.
-- iGo powerXtender(TM) - Utilizes two AA batteries to
power/charge virtually any gadget, providing extra runtime
when away from standard power outlets.
-- iGo power splitter accessory - This accessory is designed to
work with select iGo low power adaptors to simultaneously
charge two gadgets, such as mobile phones, Bluetooth(R)
headsets, portable gaming devices, and more from a single
adaptor.
iGo power adaptors and chargers leverage the company's patented
tip technology, allowing one adaptor to charge multiple devices
through interchangeable tips. Users are able to charge hundreds of
brands and thousands of models of mobile electronic devices by simply
switching the tips. iGo universal notebook adaptors also come with a
dualpower accessory, allowing users to charge their notebook plus a
low power device, such as a mobile phone or Bluetooth headset, at the
same time.
About Mobility Electronics, Inc.
Mobility Electronics, Inc., based in Scottsdale, Arizona, is a
developer of universal power adaptors for portable computers and
mobile electronic devices (e.g., mobile phones, PDAs, digital cameras,
etc.) and creator of the patented iGo(R) intelligent tip technology.
Mobility Electronics' iGo brand offers a full line of AC, DC and
combination AC/DC power adaptors for portable computers and low-power
mobile electronic devices. All of these adaptors leverage the
Company's iGo intelligent tip technology, which enables one power
adaptor to power/charge hundreds of brands and thousands of models of
mobile electronic devices
Mobility Electronics' universal chargers are available at
www.iGo.com as well as the stores of leading retailers and wireless
carriers. For additional information visit
www.mobilityelectronics.com.
Mobility Electronics, iGo and ...improving your mobile experience
are registered trademarks of Mobility Electronics, Inc. All other
trademarks or registered trademarks are the property of their
respective owners.
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are based on management's current
expectations and beliefs and are subject to risks and uncertainties
that could cause actual results to differ materially from those
described in the forward-looking statements. In particular, factors
that could cause actual results to differ materially from those in the
forward-looking statements include the sell through rates of the
Company's power products at retail and wireless carrier accounts;
delays or cessation of shipments of the Company's products to the
carrier; the timing and success of new product introductions; the
development and introduction of new products by us and our
competitors; the performance of suppliers and subcontractors; industry
and general economic or business conditions; and other factors
detailed in our filings with the Securities and Exchange Commission.
Forward-looking statements speak only as of the date made and are not
guarantees of future performance. We undertake no obligation to
publicly update or revise any forward-looking statements.
About Maplin Electronics, Ltd.
Maplin is the UK's biggest and best specialist retailer of
consumer electronics. Its national network of 143 stores in the UK and
Ireland are a goldmine of useful consumer technologies and gadgets.
With over 14,000 different products Maplin sells everything from
MP3 players and Sat Nav systems, to digital cameras and Wi-Fi
connectors, across the broad categories of Sound & Vision, Computer,
and Hobbies & Electronics.
As the specialists in consumer electronics, Maplin is proud to
offer the best and most informed customer advice on the high street.
Its team of over 2000 customer service staff help thousands of
customers make informed choices about technology purchases each and
every day; from technology enthusiasts, to complete novices.
Launched by two technology enthusiasts in 1972 who were frustrated
by the lack of good quality electronics components, Maplin quickly
became the experts' choice, with a reputation for the best product
range and expertise. Though the company has grown massively since
launching over thirty years ago, its reputation as the UK's only true
experts in consumer electronics is still at the heart of Maplin today.
Customers can purchase from Maplin at 143 stores in the UK and
Ireland, the Maplin Electronics catalogue, order over the phone on
0870 429 6000, or by logging on to the website at www.maplin.co.uk.
CONTACT: Allison & Partners for iGo
Scott Appel, 001-480-966-0100 ext. 206
Kelly Schwartz, 001-480-966-0100 ext. 204
mobility@allisonpr.com
SOURCE: Mobility Electronics, Inc.
